I design the interface, then teach the system to think.
I build applications that pair machine learning with clean, considered interfaces — so the smart parts of a product are as easy to use as the simple ones.
I'm a software engineer and UI/UX designer based in Pakistan. I love building smart, user-friendly applications that combine machine learning and clean interface design to solve real-world problems.
My work lives at the intersection of two disciplines that don't always talk to each other: the part that designs how something feels, and the part that decides how something behaves. I move between both, so the products I build are functional first and polished by default.
How I split my time
What I bring to a build.
A working set of tools across design, development, and the AI-assisted workflows I use every day.
Design
Development
AI Tools
Soft Skills
Applications where design and ML meet.
Three builds that pair a machine learning core with an interface people actually want to use.
Movie Recommender
Streaming platforms bury people in choice. Generic top-ten lists rarely reflect what someone actually enjoys watching.
A content-based filtering engine that analyzes genre, cast, and keyword metadata to surface titles similar to what a user already loves, wrapped in a simple, fast interface.
UI Palette Matcher
Designers spend hours manually testing color and font combinations before a single mockup exists.
Pick an industry — Healthcare, SaaS, E-Commerce — and describe a mood like "clean and modern." The generator instantly outputs a full design system: a five-color palette and a heading-and-body font pairing.
Try a mini version of the engine
Pick an industry, describe a mood, and generate a sample palette and font pairing — the same idea behind the full app above.
Adaptive UI for E-Commerce
Traditional e-commerce platforms serve the exact same static layout to every visitor, ignoring unique buyer psychology.
An intelligent web application that clusters customer behavior into segments, then dynamically adapts its interface in real time based on the visitor's inferred segment.
UI/UX work, from Figma to Behance.
Full interface designs for real business categories — food, agency, real estate, and corporate portfolios.
Fast Food Website Design
A bold, appetite-driven interface built to make ordering fast, visual, and mobile-first.
View on Behance →
Agency Website Design
A modern digital studio workspace layout built to showcase agency services and expertise.
View live →
Real Estate Website Design
A calm, trust-building interface for browsing and inquiring about property listings.
View on Behance →
Business Website Design
A sleek, professional layout crafted to optimize enterprise branding and conversions.
View on Behance →BS Computer Science & Information Technology
What they say after the mission.
Feedback from clients and mentors on recent design and engineering work.
"Absolutely amazing experience working with Habiba! From the start, she understood my vision perfectly and transformed it into a clean, modern, and highly professional design."
"I have been working with Habiba since last year. We brainstorm different ideas and transform them into an MVP thanks to her exceptional understanding and ability to reframe concepts."
"I recently hired Habiba Matloob to design a logo and she did an amazing job! She responded quickly, worked professionally, and delivered more than I expected in a very short time."
Shall we talk about it?
Reach out via email to start a conversation about your upcoming development or design needs.